The team

Meet the Leadership Team.

The operators behind every YardReach campaign.

Matt Silva

Founder

I have over 10 years of experience in marketing, sales, and lead generation. During my corporate career at Adobe and Accenture, I did lead generation for companies like Home Depot, Walmart, and Best Buy.

A couple of years ago, I connected with an Outdoor Living Contractor who needed help generating more leads. I decided to apply the same strategies I'd used for billion-dollar brands - and the results were incredible: $1.9M in revenue from just $29K in ad spend. You can check out some of the projects from that campaign here.

At first, I thought I might've just gotten lucky. But after helping more outdoor living contractors achieve similar results, I realized this was something worth dedicating myself to. That's when I decided to leave my corporate career and start YardReach - a marketing agency focused exclusively on lead generation for Outdoor Living Contractors.

Today, my mission with YardReach is simple: to help Outdoor Living Contractors generate $1 billion in sales through consistent, high-quality leads that turn into dream projects.

Pepe Alcazar

Head of Lead Generation

I have over 4 years of experience running Meta Ads and lead generation systems for home improvement companies across the U.S. Before YardReach, I led the B2C marketing strategy for SPF Screens & Awnings, managing their Meta and Google Ads accounts. In just 10 months, our campaigns helped produce over $10M in profit, contributing to their massive growth, from $11M to $26M in annual revenue.

After that, I partnered with several other home improvement companies and saw the same pattern: the right offer, the right funnel, and the right ads could scale a contractor faster than any other strategy.

My plan was to keep doing it alone… until I met Matt. We both shared the same ambition: build the #1 outdoor living lead gen agency in the U.S. & Canada. Today, we're doing exactly that.

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